Clinical Nurse Educators

Adoption, Awareness and Use

Clinical Nurse Educators are credentialed healthcare professionals with both a medical background and clinical experience in a specific therapeutic area. Clinical Nurse Educators are deployed to provide a strategic solution to address a specific for a brand where utilization, education, adherence or uptake is limited or challenging.

Clinical Nurse Educators conduct on-label, proactive peer-to-peer discussions with target healthcare professionals and their staffs and provides hands-on training for products, devices and/or education on the disease management tools used to diagnose and treat chronic conditions. CNEs are deployed at any point during a products life cycle based on the following need:

  • Under diagnosed or misdiagnosed patients
  • Lack of treating patients to national guidelines or goals
  • Drugs with serious side effects and warnings
  • Complicated dosing and administrations requirements – i.e. injectables
  • Increase knowledge of disease state
  • Create product awareness
  • Optimize diagnosis & patient adherence
  • Improve access to HCPs and their staffs
  • Develop and/or expand advocacy amongst HCPs, providers & patient groups
  • Communicate REMS requirements

When deployed appropriately, Clinical Nurse Educators can provide strategic value and have a significant impact on a brands adoption, awareness and usage.
The execution of Clinical Nurse Educators in conjunction with our sister company, The Medical Affairs Company, allowing Spectra to take advantage of their long-standing history of recruiting and managing nursing professionals while utilizing Spectra™’s expertise in commercial delivery and execution. The combined strengths of our two organizations is unmatched in the industry ensuring highly successful programs that consistently meet and exceed their goals and expectations.